Bank of Queensland
- ‘The Human Kind of Bank’ 2024

BOQ’s first integrated brand campaign in 8 years, spanning brand, everyday banking, home loans and small business executions. This campaign was supported by a fully integrated media buy across TV, Radio, OOH, social and more. In its first year the campaign drove considerable uplift in all brand metrics and drove strong revenue growth driving an MROI of 200%. My role as Design Lead across this campaign was to craft the overall design look and feel and manage roll out across all platforms.