myBOQ - Gold standard banking

With the launch of Bank of Queensland’s new banking app, we wanted to position this as a true Aussie icon in banking, so we used real life icon to help tell the story. Ariarne Titus is the golden girl of Aussie swimming and it just so happened that opening an account took the same time as her swimming world record - this campaign run across TV, BVOD, Cinema, YouTube, Social and more driving huge volumes of customers to BOQ becoming the banks most successful deposit/everyday banking campaign ever.